For cosmetics, the packaging design of packaging gift box can not be ignored. A good packaging design can better impress consumers and improve sales. Next, let's take a look at the common skills of cosmetics packaging design.

1、能够突出商品的特性

1. Can highlight the characteristics of goods

现如今，很多消费者很崇尚化妆品，化妆品进行包装设计的时候，要突出特性，这是非常重要的一点，能够对销售起到巨大作用。也可以为商家带来附加利润，能够帮助企业在激烈的竞争中占据巨大优势，可以让化妆品的价值得到提升，并且具有很强大的生命力

Nowadays, it is very important for consumers to advocate the characteristics of cosmetics packaging. It can also bring additional profits to businesses, help enterprises occupy a huge advantage in the fierce competition, enhance the value of cosmetics and have strong vitality

2、包装礼盒能够强调产品的特性

2. The packaging gift box can emphasize the characteristics of the product

化妆品包装设计的时候，要能够突出产品的一些关键信息，比如它的功能和使用方法等，要能够把化妆品最有价值的地方提前展现在消费者的面前，色彩就是一个很好的包装手段。如果是防晒品的包装，可以使用黄色来进行，象征阳光，图形可以选择太阳。另外，还要能够突出产品的作用以及特点，特点和产品的属性是有着密切关联的，这样的包装设计才可以在消费者心中留下很深刻的印象。如果化妆品要体现档次，比如香水的档次比较高，在包装设计的时候，就要突出典雅和华贵的性质，这样才能满足消费者的心理需求。

When designing cosmetics packaging, we should be able to highlight some key information of the product, such as its function and use method, and show the most valuable parts of cosmetics in front of consumers in advance. Color is a good packaging means. If it is the packaging of sunscreen products, you can use yellow to symbolize the sun, and the graph can choose the sun. In addition, we should be able to highlight the role and characteristics of the product. The characteristics are closely related to the attributes of the product. Only in this way can the packaging design leave a deep impression on consumers. If cosmetics are to reflect grades, such as the high level of perfume, when packaging design, we must highlight the elegant and luxurious nature, so as to meet the psychological needs of consumers.

3、包装礼盒个性化包装设计很重要

3. Packaging gift box personalized packaging design is very important

化妆品的包装设计要针对特定的消费群体，要进行个性化包装，能够让消费者看到包装设计，就能感觉到是为自己量身定制的，这样就能很巧妙的把控消费者的购物心理。同时要确定好消费者的年龄、性别、职业。比如儿童护肤品要使用卡通形象、女性化妆品要使用漂亮的形象，不是所有的化妆品都要使用具体的形象，有时候抽象的设计更能打动消费者。

The packaging design of cosmetics should aim at specific consumer groups and carry out personalized packaging, so that consumers can see the packaging design and feel that it is customized for themselves, so that they can skillfully control consumers' shopping psychology. At the same time, we should determine the age, gender and occupation of consumers. For example, children's skin care products should use cartoon images, and women's cosmetics should use beautiful images. Not all cosmetics should use specific images. Sometimes abstract design can impress consumers more.

4、透明的外包装体现出现代化

4. Transparent outer packaging reflects modernization

化妆品是容易给人留下一种清澈的感觉的，一种透明的感觉，一种亮晶晶的感觉，在设计的时候要把这些感觉用进去，可以通过透明元素进行转换，比如透明的外包装或者透明的瓶子来进行包装设计。

Cosmetics are easy to leave a clear feeling, a transparent feeling and a shiny feeling. These feelings should be used in the design. They can be transformed through transparent elements, such as transparent outer packaging or transparent bottle.

5、外观设计力求新颖

5. The appearance design shall be novel

化妆品外观设计的时候一定要做到新颖，就是注意整体造型，要对细节做好处理和把握，一个整体美观的造型，才能更能打动消费者，才能让大家忍不住去购买。

The appearance design of cosmetics must be novel, that is, pay attention to the overall shape, deal with and grasp the details, and an overall beautiful shape can better impress consumers and make everyone can't help buying.

总之，化妆品包装设计是十分重要的，那么，想要在同行中脱颖惹出的，在设计的时候一定要掌握相关的技巧。

In short, cosmetic packaging design is very important. If you want to get rid of the difficulties in your peers, you must master relevant skills in design.