近年，社交平台上出现一股秀“奶茶通勤包”风，秀的不是常规大牌包包，而是各种奶茶外卖袋。

　　In recent years, there has been a trend of showing off "milk tea commuting bags" on social media platforms, not just regular branded bags, but various milk tea takeaway bags.

　　大街上、地铁站、写字楼……年轻人们神态自若地拎着各式外卖袋穿梭其中，特别是设计精美能保温的奶茶外卖打包袋居多。在南方一些城市，奶茶袋甚至风靡到被封为新一代“市包”并登上热搜。

　　On the streets, subway stations, office buildings... young people calmly carry various takeout bags and shuttle through them, especially the beautifully designed milk tea takeout packaging bags that can keep warm. In some cities in the south, milk tea bags have even become so popular that they have been labeled as the new generation of "market bags" and have topped the hot search list.

　　这些博主不仅在各大社交平台上，煞有介事地晒自己的奶茶通勤包，“一周五色不重样”，“背什么新款，取决于公司下午茶喝什么”……网友也一本正经地配合点赞、发评论，称这些做法是“看了想报警”的程度。

　　These bloggers not only show off their milk tea commuting bags on major social media platforms with great seriousness, saying "five colors no different for a week" and "what new products to carry depends on what the company drinks for afternoon tea"... Netizens also cooperate with them seriously, like and comment, saying that these practices are to the extent of "wanting to report to the police after seeing them".

　　网友在挖掘奶茶打包袋的路上一去不回头，现在又有人解密了这种袋子的另一项新功能——出差泡脚神器。?

　　Netizens have been searching for bubble tea packaging bags without looking back, and now someone has deciphered another new feature of this bag - a travel foot soaking tool.?

　　网友总结了这些奶茶外卖袋的6大好处：实惠、保温、防水、能装、结实、可重复使用。??

　　Netizens have summarized the 6 major benefits of these milk tea takeaway bags: affordability, insulation, waterproofing, ability to hold, durability, and reusability.??

　　与其他行业不同，别人的包材多是从实用进化到好看，奶茶业的包材则有点“反向进化”。在茶饮行业不断“进化”下，品牌之间为凸显品牌文化，外卖袋也成为展现自我、抢夺眼球的重要载体之一。

　　Unlike other industries, the packaging materials of others have evolved from practical to attractive, while the packaging materials of the milk tea industry have undergone a bit of "reverse evolution". Under the continuous evolution of the tea beverage industry, takeaway bags have become an important carrier for brands to showcase their brand culture and grab attention.

　　原本平平无奇的奶茶打包袋会被印上品牌专属主色调、专属花纹与logo，有时还会与热播影视、热门游戏进行联名。

　　The originally ordinary milk tea packaging bags will be printed with brand exclusive main colors, exclusive patterns, and logos, and sometimes co branded with popular movies, TV shows, and games.

　　包装后的奶茶打包袋甚至激发起消费者收藏的欲望，同时也让这些奶茶袋子成为了行走的品牌广告。

　　The packaged milk tea bags even stimulate consumers' desire to collect, while also making these milk tea bags a walking brand advertisement.

　　如奈雪与老佛爷联名推出的奶茶手提袋，以老佛爷经典的作品为灵感创作，黑白配色，让包装保持了沉稳和独特。后来与印象莫奈联名，推出PVC材质的透明袋，与人民日报的报纸风打包袋。

　　The milk tea tote bag jointly launched by Naixue and Lao Fu Ye is inspired by Lao Fu Ye's classic works, with black and white color matching, keeping the packaging steady and unique. Later, in collaboration with Impression Monet, they launched transparent PVC bags and newspaper style packaging bags for People's Daily.

　　作为商业产品包装，产品包装是品牌理念及产品特性的综合反映，它会直接影响到消费者的购买欲，包装是建立在产品与消费者之间极具亲和力的手段。

　　As a commercial product packaging, product packaging is a comprehensive reflection of brand philosophy and product characteristics, which directly affects consumers' purchasing desire. Packaging is a highly approachable means established between products and consumers.

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