As an effective channel to convey product information to consumers, product packaging box has been paid more and more attention by enterprises. However, when a wide range of gift boxes are customized and placed on supermarket shelves to promote the product itself to consumers without words.

怎样让产品包装盒传达更多的信息，对消费者产生更多的视觉吸引，已经成为企业所面临的共同问题，而创意包装盒已经成为企业的首选。

How to make the product packaging box convey more information and produce more visual attraction to consumers has become a common problem faced by enterprises, and the creative packaging box has become the first choice of enterprises.

创意包装盒不但能够达到吸引消费者眼球的功能，还可以传达产品的理念并产生品牌识别的效应，成为一个立体化、多元化的系统结构。

Creative packaging box can not only attract the attention of consumers, but also convey the concept of products and produce the effect of brand recognition. It has become a three-dimensional and diversified system structure.

其实“消费者在购买一件产品时往往会产生品牌识别，这就是为什么很多人都会买固定品牌产品的原因。

In fact, "consumers often have brand recognition when buying a product, which is why many people buy fixed brand products.

一旦消费者遇到该品牌的产品会产生一种亲切感和认同感，而这种感觉往往会缩短消费者在购买产品时的决策时间，产生快速的购买决定。创意包装由于其独特性、唯一性，往往能够加快、加深这种认同感的形成”。

Once consumers encounter the products of this brand, they will have a sense of intimacy and identity, which will often shorten the decision-making time of consumers when purchasing products and produce rapid purchase decisions. Because of its uniqueness and uniqueness, creative packaging can often accelerate and deepen the formation of this sense of identity ".

其中最关键的是材料是包装设计的重要环节，直接关系到产品包装的整体功能和经济成本、生产加工方式及包装废弃物的回收处理等多方面的问题。

The most important thing is that materials are an important link in packaging design, which is directly related to the overall function and economic cost of product packaging, production and processing methods, recycling and treatment of packaging waste and so on.

而产品包装作为产品的直接衍生品，往往在消费者拆开产品或使用完产品以后便成了垃圾。因此产品包装是否环保显得极其重要。

As a direct derivative of products, product packaging often becomes garbage after consumers open the products or use them. Therefore, whether the product packaging is environmentally friendly is extremely important.

随着社会以及消费者对环保的认知度越来越高，产品礼盒制作包装材料的绿色环保已经成为企业、设计师、消费者所共同关注的问题，能够循环利用、再生利用的绿色环保包装也已经成为我国包装产业发展的潮流。

With the increasing awareness of society and consumers on environmental protection, the green environmental protection of product gift box packaging materials has become a common concern of enterprises, designers and consumers. The green environmental protection packaging that can be recycled and recycled has also become the trend of the development of China's packaging industry.