1. Put forward design requirements

高端礼品包装盒设计时需要对品牌标志设计进行一个规划，是需结合企业经营理念和整体营销战略，来体现企业的文化与品牌形象，产品包装设计直接承担着企业与市场、消费者是相连接的，我们的化妆品包装盒设计、logo设计、保健品包装设计还是高端礼品包装设计这些的基本条件就是向客户提出需求，满足消费者的需求，如果就连这点需求都不能满足无疑是失败的产品设计案例。

When designing high-end gift packaging box, we need to make a plan for the brand logo design, which is to reflect the corporate culture and brand image by combining the business philosophy and overall marketing strategy of the enterprise. Product packaging design directly bears the responsibility of connecting the enterprise with the market and consumers. Our cosmetics packaging box design, logo design, logo design, logo design, logo design, logo design, logo design, logo design, logo design, logo design, logo design, logo design, logo design, logo design, logo design, logo design, logo design, logo The basic condition of health care product packaging design or high-end gift packaging design is to put forward the demand to customers and meet the needs of consumers. If even this demand can not be met, it is undoubtedly a failed product design case.

2、产品包装设计定位

2. Product packaging design orientation

要想满足消费者的需求需要我们对自己的产品进行定位，面对消费者的不同我们要满足不同阶段对于产品设计的需求，我们需要通过各种手段的观察、访问、搜集等相关信息，从基础做起。

To meet the needs of consumers, we need to position our products. In the face of different consumers, we need to meet the needs of different stages of product design. We need to observe, visit, collect and other relevant information through various means, starting from the foundation.

3、新颖的高端礼品盒设计

3. Novel high end gift box design

我们从产品的功能以及书型进行考虑，产品的优势以及功能都有哪些，品牌标志设计可以根据商品的功能的名称，可以将商品的寓意通过视觉化的处理运用到我们的产品包装设计，色彩的运用是所有视觉元素让人快速可以记忆的一方面，所以我们的logo设计、还是化妆品包装设计、保健品包装设计要结合自己的产品属性进行选色。

We consider from the function of the product and the book type, what are the advantages and functions of the product, brand logo design can be based on the name of the product's function, the implied meaning of the product can be applied to our product packaging design through visual processing, the use of color is one aspect of all visual elements that people can quickly remember, so our logo design Or cosmetics packaging design, health care products packaging design should be combined with their own product attributes for color selection.