现在越来越多的商家选择定做产品包装盒，那么定做产品包装盒的目的是什么？它给我们带来了什么好处？今天食品包装礼盒定做厂家就来跟大家分享两点:

Now more and more businesses choose to customize product packaging boxes. What is the purpose of customizing product packaging boxes? What benefits does it bring us? Today, the manufacturer of food packaging gift boxes will share two points with you:

1.定做产品包装盒的用处

1. Use of customized product packaging box

就信息传递而言，商家须根据相关法律法规标注产品的所有信息，产品包装盒在其中起着重要作用。外包装上的要素须使消费者能够知晓含量、品牌、产品名称、储存方法、体积和重量、原料的成分和配料、环保标志、保质期、条形码等。自二十世纪70年代以来，条形码被人们广泛使用。

In terms of information transmission, businesses must mark all information of products according to relevant laws and regulations, in which the product packaging box plays an important role. The elements on the outer package must enable consumers to know the content, brand, product name, storage method, volume and weight, ingredients and ingredients of raw materials, environmental protection marks, shelf life, bar code, etc. Since the 1970s, bar codes have been widely used.

2.激发购买欲望。

2. Stimulate purchase desire.

提升品牌形象已经成为商家考虑的重要因素之一。如何在产品和消费者之间搭建一座桥梁显得尤为重要。比如商家会在产品包装盒上附加一些关爱的话语和正面的宣传倡导信息。要想让产品在种类繁多的商品中脱颖而出，打动消费者，包装设计与广告语言的结合是一位的。

Improving the brand image has become one of the important factors that merchants consider. How to build a bridge between products and consumers is particularly important. For example, merchants will attach some caring words and positive publicity and advocacy information to the product packaging box. To make products stand out in a wide variety of goods and impress consumers, the combination of packaging design and advertising language is one.

比如在销售领域，定做产品包装盒要考虑的重要因素是如何与竞争品牌竞争，如何打造优秀的视觉效果。首先，产品须与包装结合，才能吸引消费者的注意力；其次，要让包装的功能更有针对性，让消费者对包装的功能一目了然，才能留下深刻的印象。所以定做产品包装盒大的目的就是向客户介绍产品信息，刺激客户的购买需求。

For example, in the field of sales, the important factors to be considered in customizing product packaging boxes are how to compete with competitive brands and how to create excellent visual effects. First of all, products must be combined with packaging in order to attract the attention of consumers; Secondly, we should make the functions of packaging more targeted and let consumers know the functions of packaging at a glance, so as to leave a deep impression. Therefore, the purpose of customized product packaging box is to introduce product information to customers and stimulate their purchase demand.

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