促销作用。经调查，儿童挑选食品外包装一般来说更偏向于明亮的、颜色绚丽的食品包装，对于设计偏暗和色彩单一的包装食品少有问津。

Promotion effect. After investigation, children tend to prefer bright and colorful food packaging when choosing food packaging, with little attention paid to packaging with dark design and single color.

味觉暗示。儿童的联想能力很是丰富，不同的颜色，可以让儿童联想到不同食物的味道，他们会习惯性地根据自己已有的色彩经验，从包装的色彩中来感受食品的味觉，如红色的，可能会联想到辣椒，紫色的，可能会想到葡萄等。

Taste suggestion. Children have rich associative abilities, and different colors can help them associate the taste of different foods. They will habitually feel the taste of food from the packaging colors based on their existing color experience, such as red, which may associate with chili peppers, purple, grapes, etc.

树立品牌形象。一个成功的色彩包装设计，能够让儿童从脑海中记住这个品牌，当再次看到这个颜色的时候，对颜色的熟悉感会在第一时间联想到这个品牌的食物。从而促进儿童的消费需要。

Establish brand image. A successful color packaging design can make children remember the brand from their minds. When they see the color again, their familiarity with the color will immediately associate it with the brand's food. Thus promoting children's consumption needs.

有了上面这些对色彩基础的认识，那我们就要从三方面对儿童食品包装进行设计。根据大多数儿童心理特征来选择合适的色彩基调。

With the above understanding of color foundations, we need to design children's food packaging from three aspects. Choose the appropriate color tone based on the psychological characteristics of most children.

1.—般来说选用明丽度比较高的暧色系来进行设计，如淡黄，橘黄，橘红这些都是普遍受儿童喜欢的颜色。

Generally speaking, warm colors with high brightness are chosen for design, such as light yellow, orange yellow, and orange red, which are commonly favored by children.

⒉.食品味道与儿童对色彩的联系紧密。如红橙的果实一般给人甜的感觉，那就用红橙色材料来作为甜食的包装物等。

2. The taste of food is closely related to children's perception of color. If the fruit of a red orange gives a sweet feeling, then use red orange materials as packaging for desserts, etc.

3.色彩要和图形相结合，通过两相结合来形象地表现食品的味道。让孩子看一眼就流口水的颜色和图形的包装，就是要追求的境界。从原理上来说也很简单，就是用所有的设计元素来共同表现食品的味觉信息。

3. Colors should be combined with graphics to vividly depict the taste of food. The packaging of colors and graphics that make children drool at a glance is the realm to pursue. In principle, it is also very simple, which is to use all design elements to jointly express the taste information of food.

总之，通过对儿童食品包装的研究分析，我们知道现代的儿童食品包装已经不是传统意义上的“包装"了，它是集娱乐、功用、文化、健康于—体的“艺术作品”了。

In short, through the research and analysis of children's food packaging, we know that modern children's food packaging is no longer the traditional meaning of "packaging". It is an "artistic work" that integrates entertainment, function, culture, and health.

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This article is provided by food packaging boxes for you. Our website is: https://www.sdynbz.com We will provide you with wholehearted enthusiasm and welcome your visit!