Many consumers are dissatisfied or even bored with the poor quality of packaging boxes, which directly affects the sales of goods. In the current cruel competitive market conditions, it can not be said to be a constraint on merchants or manufacturers. Naturally, it also affects the economic benefits of businesses or manufacturers.

这主要是因为产品包装设计师的基本素质和设计水平上不去，导致包装设计质量不高。包装设计的品味主要是包装盒设计的技巧。如果掌握了技巧，味道上下波动就没问题了。

This is mainly because the basic quality and design level of product packaging designers do not go up, resulting in the low quality of packaging design. The taste of packaging design is mainly the skill of packaging box design. If you master the technique, the taste will fluctuate up and down.

那么，作为颜色与包装盒的对应关系应该是从哪里来的呢？主要通过外包装的颜色可以揭示或反映内部包装。它让人们一眼就感觉到或联想到内部包装的内容。

So, where should the corresponding relationship between color and packaging box come from? The inner packaging can be revealed or reflected mainly through the color of the outer packaging. It makes people feel or associate with the contents of the internal packaging at a glance.

对于这个问题，笔者在过去的文章中多次提到，但如果我们能进店庆祝商品，很多商品都没有反映出这种参考关系。这使得消费者无法思考包装是什么从里面。当然，它不能在促 进产品销售方面发挥累积作用。外包装的正常颜色应不同程度地把握相同的特性；

For this problem, the author has mentioned it many times in previous articles, but if we can enter the store to celebrate the goods, many goods do not reflect this reference relationship. This makes consumers unable to think about what the packaging is from the inside. Of course, it cannot play a cumulative role in promoting product sales. The normal color of outer packaging should grasp the same characteristics to varying degrees;

从业界来看，正常的食品类色彩以其主色调的黄 色、粉红色来表达，从而给人一种温暖而亲切的感觉。当然，许多茶叶是绿色的，许多饮料是绿色和蓝色的，许多葡萄酒和蛋糕是鲜红色的，许多儿童食品是玫瑰色的，日常化妆品的主要颜色通常是玫瑰色，粉红色和白色，浅绿色，浅蓝色和深棕色，这是温暖和优雅，服装鞋帽到深绿色，深蓝色，棕色或灰色，以突出安静的优雅的美丽。

From the perspective of the industry, normal food colors are expressed by their main colors of yellow and pink, so as to give people a warm and cordial feeling. Of course, many tea leaves are green, many drinks are green and blue, many wine and cakes are bright red, many children's food is rose, the main colors of daily cosmetics are usually rose, pink and white, light green, light blue and dark brown, which are warm and elegant, clothing, shoes and hats to dark green, dark blue, brown or gray, To highlight the quiet and elegant beauty.