"Shape" generally refers to the shape and structure of the object represented by the figure. Traditional graphics are rooted in the national and regional origin of traditional art. They are different from modern graphics in many ways.

传统图形主要注重的是实形（或称为正形）的完整性与装饰性，关注形与形之间的呼应、礼让和穿插关系，在组构时多遵循求整、求对称均齐的骨式。

Traditional graphics mainly focus on the integrity and decoration of real form (or orthomorphic form), pay attention to the echo, comity and interspersed relationship between form and form, and follow the bone style of seeking integrity and symmetry when organizing.

如：由黑白两个鱼形纹组成的最原始、最基本的吉祥图形“太极纹”；由两个娃娃的头、身、手、足巧妙连接而形成的上、下、左、右都能看到四个娃娃的“四喜人纹”；由五行、五方观念所形成的九宫格，米字格图形以及由鱼形特征构成其基本笔画的鱼形文字和以车形特征构成其基本笔画的车形文字等。

For example, the most primitive and basic auspicious figure "Tai Chi pattern" is composed of black and white fish patterns; From the head, body, hand and foot of the two dolls, the "four Xi human pattern" of the four dolls can be seen at the top, bottom, left and right; The nine palace pattern and meter pattern formed by the concept of five elements and five directions, as well as the fish shaped characters composed of the basic strokes and the car shaped characters composed of the basic strokes.

将传统图形中的“形”运用到现代标志设计中，这样设计出来的标志，不仅能够保留传统艺术的神韵，又能够带有鲜明的时代特征，并且还能充分地表达标志所蕴涵的理念与个性。

Applying the "shape" of traditional graphics to modern logo design, the logo designed in this way can not only retain the charm of traditional art, but also have distinctive characteristics of the times, and can fully express the concept and personality contained in the logo.

将传统图形元素衍生后，再运用到现代的标志设计中，

The traditional graphic elements are derived and then applied to modern logo design,

设计之所以成功，其一，是民族性和现代感的结合，且自然贴切，无牵强之感；其二，司标注重理念，内含容量大，富有哲理，供人联想；其三，形象可变异性，而且应用很好。当然，这首先是原标的‘功劳’。”

One of the reasons for the success of the design is the combination of nationality and modernity, which is natural and appropriate without far fetched feeling; Second, the company standard pays attention to the idea, contains large capacity, rich in philosophy, for people to associate; Third, image variability, and good application. Of course, this is first and foremost the "credit" of the original target. "