The characteristics of color box packaging design are mainly reflected in practicability, aesthetics, economy, originality and relevance. Practicability is one of the basic attributes of design. It mainly considers the function and function of the product, which can be reflected through the packaging materials, structure, modeling and patterns. The functions and functions of commodities are different, and the requirements for the practicability of packaging design are also different. Aesthetic requirements combine various factors to design packaging product design in line with the characteristics of the times, national characteristics and outstanding aesthetic feeling.

经济性是以最少的成本投入获得最大的产品效果。

Economy is to obtain the maximum product effect with the least cost investment.

独创性是要善于标新立异，又不脱离社会和时代，在表面的平凡的形态中蕴含新彩盒包装设计的特征主要体现在实用性、审美性、经济性、独创性及相关性几个方面。实用性是设计的基本属性之一，主要考虑体现产品的功能和作用，可以通过包装的材料、结构、造型以及图案等来体现。商品的功能和功用不同，对包装设计实用性的要求也不相同。审美性要求将各种因素相结合以设计出符合时代特征、民族特色、美感突出的包装产品设计。经济性是以最少的成本投入获得最大的产品效果。独创性是要善于标新立异，又不脱离社会和时代，在表面的平凡的形态中蕴含新的创造。

Originality is to be good at innovating without breaking away from the society and the times. It contains the characteristics of new color box packaging design in the ordinary form on the surface, which is mainly reflected in practicability, aesthetics, economy, originality and relevance. Practicability is one of the basic attributes of design. It mainly considers the function and function of the product, which can be reflected through the packaging materials, structure, modeling and patterns. The functions and functions of commodities are different, and the requirements for the practicability of packaging design are also different. Aesthetic requirements combine various factors to design packaging product design in line with the characteristics of the times, national characteristics and outstanding aesthetic feeling. Economy is to obtain the maximum product effect with the least cost investment. Originality is to be good at innovating without breaking away from society and the times, and contain new creation in the surface ordinary form.

商品彩盒包装主要分为运输包装和销售包装两大类。销售包装是与消费者直接见面和使用的包装。除使用性能外，还应有很强的艺术性，它的造型和结构设计要符合“科学、美观、适销”的要求。在设计时既要考虑结构上的科学合理问题，更要考虑到造型、装潢上的美观。优秀的包装造型、结构设计，不仅能容纳和保护商品，美化商品，促进商品的销售，而且还应该便于携带、使用、展销和便于运输。

Commodity color box packaging is mainly divided into transportation packaging and sales packaging. Sales packaging is the packaging that meets and uses directly with consumers. In addition to the use performance, it should also have strong artistry. Its modeling and structural design should meet the requirements of "science, beauty and marketability". In the design, we should not only consider the scientific and reasonable problem of structure, but also consider the beauty of modeling and decoration. Excellent packaging modeling and structural design can not only accommodate and protect commodities, beautify commodities and promote commodity sales, but also be easy to carry, use, display and transport.

设计时，首先应满足其整体设计要求，其次应兼顾结构设计、造型设计和装潢设计的关系，即结构设计要根据被包装产品的特性、环境因素和用户要求等。

When designing, we should first meet the overall design requirements, and then give consideration to the relationship between structural design, modeling design and decoration design, that is, the structural design should be based on the characteristics of packaged products, environmental factors and user requirements.

合理地设计纸盒的盒盖、盒底、黏合襟片、防尘襟片等组件。既要满足整体设计的原则，还应与造型和装潢设计的要求相协调；造型与装潢设计，应从美学角度出发，强调包装的显示陈列性。除此之外，尺寸和强度设计也是纸箱纸盒设计中的一个重要环节，它不仅影响到产品的外观质量，而且还关系到生产及流通成本。的创造。

Reasonably design the box cover, box bottom, adhesive flap, dust flap and other components of the carton. It should not only meet the principle of overall design, but also coordinate with the requirements of modeling and decoration design; Modeling and decoration design should emphasize the display of packaging from the perspective of aesthetics. In addition, size and strength design is also an important link in carton design. It not only affects the appearance quality of products, but also relates to the production and circulation cost. The creation of.