A good food packaging gift box will continue to make breakthroughs and innovations in customization and design, so as to meet the different needs of different customers. When buying products, the first attractive thing is often the product packaging box.

因为礼盒是包装方式的一种功能的社会需要的延伸 。所以它不仅有包装的作用并且在一定程度上凸显了一部分的作用，礼品盒的精美程度是和增加商品价值成正比的，在一定程度上弱化了商品的使用价值。

Because the gift box is an extension of the social needs of a function of packaging. Therefore, it not only plays the role of packaging, but also highlights part of the role to a certain extent. The exquisite degree of the gift box is directly proportional to the increase of commodity value, which weakens the use value of commodities to a certain extent.

在保护商品上与一般包装相差无几，为了凸显价值会使用更加昂贵与美观的内衬来保护商品。在美化商品吸引顾客上是毋庸置疑拥有超高的影响力的。

In order to protect the goods, the lining will be more expensive than the general packaging. There is no doubt that it has a high influence in beautifying goods and attracting customers.

当你在琳琅满目标商品中寻找时，你的眼光在每件产品上停留时间是很短暂的，因而外包装在信息传达上必须是直接的，最好是惟一的，直观的，它应具备清楚明了的特征，使顾客对产品用途一目了然。

When you look for a wide range of target goods, your eyes stay on each product for a very short time. Therefore, the outer packaging must be direct, preferably unique and intuitive in information transmission. It should have clear and clear characteristics to make customers know the purpose of the product at a glance.

这须要设计师对平面造型设计的基础技巧--图案与色彩的应用，正确的节拍把握，材质的选择，或许商品的陈列等等，都有详细的了解与控制，力图使每项设计都经济适用。

This requires the designer to have a detailed understanding and control of the basic skills of graphic design - the application of patterns and colors, the correct grasp of rhythm, the selection of materials, perhaps the display of goods, etc., in order to make each design economical and applicable.

食品包装礼盒制作并非是独立的，而是以产品本身为根本，包装为重点，再辅以相应的广告宣传和多样的促销手段，以到达形象的统一性，效果的显著性。对于包装设计来说，也要求其相应的反应出整个名目规划中，产品广告宣传的最终目标，包装上的用语、口号配合大的销售宣传，与商家产品推广战略相一致。

The production of food packaging gift box is not independent, but based on the product itself, focusing on packaging, supplemented by corresponding advertising and various promotion means, so as to achieve the unity of image and the significance of effect. For the packaging design, it is also required to reflect the ultimate goal of product advertising in the whole project planning. The words and slogans on the packaging cooperate with the large sales publicity, which is consistent with the merchant's product promotion strategy.