合格的食品包装盒须注意几点要求
来源:www.sdynbz.com 发布时间:2023-06-16 浏览次数:122
食品包装盒,如果是直接接触食品那么要求就比较高了,主要是要考虑到食品的质量和食用人的安全,以及国家相关规定。如果不是直接接触食品那就是产品的外包装,相对而言要求更偏向于销售和用户体验。好的食品包装是于市场营销的后一道关卡。一般来说,合格的食品包装盒必须注意下面几点要求:
Food packaging boxes have higher requirements if they come into direct contact with food, mainly considering the quality of food and the safety of consumers, as well as relevant national regulations. If it is not in direct contact with food, it is the outer packaging of the product, which is relatively more inclined towards sales and user experience. Good food packaging is the next level in marketing. Generally speaking, qualified food packaging boxes must pay attention to the following requirements:
1.产品特性。
1. Product characteristics.
针对经销商的包装也需展示产品特性,主要目的在于提醒运输商和经销商操作过程中应该注意的事项,避免物品损坏。但提示内容和消费者有别,无需太过于细致,重点在于显示产品如何搬运和陈列。
The packaging for distributors also needs to display product characteristics, with the main purpose of reminding transporters and distributors of precautions to avoid damage to the items during operation. But the prompt content is different from that of consumers, and there is no need to be too detailed. The key is to show how the product is handled and displayed.
2.售后服务方式。
2. After sales service methods.
针对消费者侧重产品本身的售后服务,包括服务时间段、联系方式以及注意事项。主要目的在于解决消费者使用过程中的问题。针对经销商的侧重运输过程各个环节的问题,包括包装、运输以及商家服务等等的处理方式。
Focus on after-sales service for consumers, including service time period, contact information and precautions. The main purpose is to solve problems encountered by consumers during the use process. Dealers' focus on various aspects of the transportation process, including packaging, transportation, and merchant services.
3.设计理念与产品特性必须吻合。
3. The design concept must match the product characteristics.
主要特指产品本身包装,也就是直接面对消费者的包装。包装印刷设计理念一定要从产品本身的定位出发,准确的把产品本身的功能、目标消费者以及公司经营理念表述出来,一方面帮助消费者准确判断是否符合个人需求,另一方面,也是营销工作的后一里路,发挥临门一脚的关键作用。
Mainly referring to the packaging of the product itself, which is the packaging that directly faces consumers. The design concept of packaging and printing must start from the positioning of the product itself, accurately expressing the product's functions, target consumers, and company business philosophy. On the one hand, it helps consumers accurately judge whether it meets their personal needs, and on the other hand, it is also the last mile of marketing work, playing a crucial role as a doorstep.
食品包装盒的要求其实和其他行业包装盒都有一些共性,比如美观大气的包装设计效果,方便使用的结构设计,丰富以及拥有很强带入敢的色彩搭配等等,简单明了的品牌视觉传达,这些都是一个合格的包装盒的重要体现,所以我们可以不断摸索去让我们的视频包装盒越来越人性化,更让用户去接受。更多相关事项就来我们网站https://www.sdynbz.com咨询!
The requirements for food packaging boxes actually have some commonalities with packaging boxes in other industries, such as beautiful and atmospheric packaging design effects, convenient structural design, rich and bold color combinations, and simple and clear brand visual communication. These are important manifestations of a qualified packaging box, so we can constantly explore to make our video packaging boxes more humanized and acceptable to users. For more related matters, come to our website https://www.sdynbz.com consulting service
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