1、 Expand local advantages instead of manufacturing.

无论我们吃到什么样的美食都会下意识的与地域联系起来，比如臭豆腐想起长沙，椰子想起海南，阿胶想起东阿，所以我们在做土特产包装盒的时候，一定要在这个上面做文章，针对本土优势去做品牌，这样才能取得战略上的成功。我们在设计土特产包装盒的时候，一定要将产地做一个明显的区别性处理，将自己的产品，在品牌和地域上得到.好的有机融合。

No matter what kind of food we eat, we will subconsciously connect with the region. For example, Stinky tofu reminds us of Changsha, coconuts remind us of Hainan, and ass hide glue reminds us of Dong'e. So when we make local product packaging boxes, we must make an article on this, and build brands according to local advantages, so as to achieve strategic success. When designing packaging boxes for local specialties, we must make a clear distinction between the place of origin and integrate our products organically with the brand and region.

二、农特产的趋势，.好的就是熟人之间的裂变营销。

2、 The trend of agricultural specialties is good for fission marketing among acquaintances.

现实生活中，我们很多时候买任意的商品，都会征求朋友的意见，那么在土特产的营销中也是如此，我们很清楚一个事实，南方人不吃辣，在没有熟人推荐的情况下，再好吃的辣，他们都不会吃，所以我们在做推广宣传的时候，一定要针对在外工作的本地人，让他们帮你的产品宣传，这很多时候好过盲目的去投广告。

In real life, many times when we buy any product, we will seek the opinions of our friends. This is also true in the marketing of local specialties. We are well aware of the fact that southerners do not eat spicy food. Without recommendations from acquaintances, they will not eat any delicious or spicy food. Therefore, when promoting and promoting our products, we must target local people who work outside and ask them to help promote your products, This is often better than blindly advertising.

明白了这个道理，那么我们在设计特产包装盒的时候，就可以有选择性的加入一些让本地人.为怀念的图片设计，进而带动周边的人去购买。

Understanding this principle, when designing specialty packaging boxes, we can selectively add some image designs that are nostalgic for local people, and then drive people around us to make purchases.

三、农特产包装盒，还应该让人产生明确的认知感。

3、 Agricultural specialty packaging boxes should also create a clear sense of cognition.

由于现在的包装盒，盲目的去追求高端和设计感，有的时候，看了半天，发现根本就不知道这个包装盒里面是卖的什么东西的。

Due to the current packaging box's blind pursuit of high-end and design sense, sometimes after looking at it for a while, I find that I don't even know what is sold inside this packaging box.

消费者是为了产品而买单，但是产品的包装盒要让人仔细的去看才能发现你是卖什么产品，放在超市、专卖店这种货物量巨大的场所，这种情况就是不合格的，很明显是没有去用心的从客户角度思考问题。

Consumers pay for the product, but the packaging box of the product needs to be carefully examined to discover what product you are selling. Placing it in places with a large volume of goods such as supermarkets and specialty stores is considered unqualified, and it is obvious that you have not carefully considered the problem from the customer's perspective.