纸制品

Paper Products

白卡纸/灰卡纸：常用于高端礼盒，表面光滑，适合印刷复杂图案。

White cardboard/grey cardboard: commonly used in high-end gift boxes, with a smooth surface, suitable for printing complex patterns.

瓦楞纸：轻便且抗压，适合运输保护，多用于外箱或内衬。

Corrugated paper: lightweight and pressure resistant, suitable for transportation protection, often used for outer boxes or inner linings.

特种纸（如牛皮纸、艺术纸）：质感独特，适合环保或复古风格设计。

Specialty paper (such as kraft paper, art paper): with a unique texture, suitable for environmentally friendly or retro style design.

食品级纸浆模塑：可降解，用于糕点、水果等内托。

Food grade pulp molding: biodegradable, used for inner lining of pastries, fruits, etc.

木质材料

Wood materials

竹木、松木等天然材质，适合高端礼品（如茶叶、红酒），但成本较高。

Natural materials such as bamboo, pine, etc. are suitable for high-end gifts (such as tea and red wine), but the cost is relatively high.

金属材料

Metallic materials

马口铁盒：密封性好，常用于茶叶、饼干、巧克力，可重复使用。

Makou tin box: with good sealing, commonly used for tea, biscuits, chocolate, and can be reused.

塑料

Plastic

PET、PP等食品级塑料，透明材质适合展示内容物，但环保性较差。

PET, PP and other food grade plastics are transparent materials suitable for displaying content, but their environmental friendliness is poor.

复合材料

compound material

纸塑结合、金属与纸结合，提升功能性与美观性。

Combining paper and plastic, metal and paper to enhance functionality and aesthetics.

二、礼盒结构设计

2、 Gift box structure design

开合方式

Opening and closing method

翻盖式、抽屉式、天地盖、书本式、磁吸式等，需兼顾便利性和仪式感。

Flip cover, drawer style, top and bottom cover, book style, magnetic suction, etc., need to balance convenience and ceremony.

内衬设计

Inner lining design

卡槽、吸塑托、海绵垫：固定产品，防止运输中碰撞。

Card slot, vacuum tray, sponge pad: fix the product to prevent collision during transportation.

分层/分格

Layered/Grid

用于组合装礼盒（如月饼+茶具），提升空间利用率。

Used for combining gift boxes (such as mooncakes and tea sets) to improve space utilization.

异形结构

Alien structure

圆形、多边形或定制造型，增强视觉吸引力。

Circular, polygonal, or customized shapes enhance visual appeal.

三、印刷与工艺

3、 Printing and Technology

印刷技术

Printing technology

胶印：适合大批量、色彩丰富的平面设计。

Offset printing: suitable for large-scale, colorful graphic design.

数码印刷：小批量定制，色彩精准，适合个性化需求。

Digital printing: Small batch customization, precise color, suitable for personalized needs.

丝网印刷：局部凸起效果（如LOGO、文字）。

Screen printing: Local raised effect (such as logos, text).

表面处理工艺

Surface treatment process

烫金/烫银：提升奢华感，常用于品牌标志。

Hot stamping/silver stamping: enhances luxury and is commonly used in brand logos.

UV工艺：局部亮面效果，增强图案立体感。

UV technology: local bright surface effect, enhancing the three-dimensional sense of the pattern.

压纹/击凸：触感纹理，增加包装质感。

Embossing/Embossing: Texture that enhances the texture of the packaging.

覆膜/过油：保护印刷面，防潮防刮。

Film coating/oil coating: protects the printing surface, prevents moisture and scratches.

特殊工艺

Special craftsmanship

镂空窗口：展示内装食品，吸引消费者。

Hollow window: Display interior food and attract consumers.

激光雕刻：木质或金属礼盒上雕刻精细图案。

Laser engraving: Fine patterns are engraved on wooden or metal gift boxes.

四、设计核心要点

4、 Design Core Points

品牌元素融入

Integrating brand elements

LOGO、品牌色、IP形象需突出，强化品牌认知。

LOGO、 The brand color and IP image should be highlighted to strengthen brand awareness.

色彩与图案

Color and Pattern

节日主题（如红色春节礼盒）、自然元素（如茶叶礼盒的绿色系）。

Festival themes (such as red Spring Festival gift boxes), natural elements (such as green tea gift boxes).

文化内涵

Cultural connotation

结合传统节日（中秋、端午）、地域文化（如景德镇陶瓷礼盒）。

Combining traditional festivals (Mid Autumn Festival, Dragon Boat Festival) and regional culture (such as Jingdezhen ceramic gift boxes).

实用性与环保

Practicality and Environmental Protection

设计提手、可重复利用（如铁盒改收纳盒）、使用可降解材料。

Design handles, reusable (such as converting iron boxes into storage boxes), and use biodegradable materials.

信息清晰

Clear information

食品成分、保质期、生产商信息需符合法规要求。

Food ingredients, shelf life, and manufacturer information must comply with regulatory requirements.

五、法规与安全标准

5、 Regulations and safety standards

食品接触材料安全

Food contact material safety

必须符合国家《食品安全国家标准 食品接触材料及制品通用安全要求》（GB 4806系列）。

It must comply with the national food safety standard "General Safety Requirements for Food Contact Materials and Products" (GB 4806 series).

包装标识规范

Packaging Identification Specification

生产日期、保质期、配料表、SC认证标识等需清晰标注。

The production date, shelf life, ingredient list, SC certification mark, etc. should be clearly marked.

环保法规

Environmental regulations

限制过度包装（如《限制商品过度包装要求》），提倡减量化设计。

Restricting excessive packaging (such as the "Requirements for Restricting Excessive Packaging of Goods") and advocating for reduced quantity design.

出口要求

Export requirements

符合目标国标准（如欧盟的REACH、美国的FDA认证）。

Compliant with target country standards (such as REACH in the European Union and FDA certification in the United States).

六、应用场景与案例

6、 Application scenarios and cases

节日礼盒

Festival gift box

中秋月饼盒、春节年货礼盒、端午粽子礼盒。

Mid Autumn moon cake box, Spring Festival gift box, Dragon Boat Festival Zongzi gift box.

婚庆/伴手礼

Wedding/Companion Gifts

喜糖盒、定制巧克力礼盒，注重喜庆元素。

Happy candy box, customized chocolate gift box, emphasizing festive elements.

商务礼品

Business gifts

高端茶叶、红酒礼盒，设计简约大气。

High end tea and red wine gift boxes with simple and elegant design.

地方特产

Local specialties

通过包装突出地域特色（如云南鲜花饼、新疆干果）。

Highlight regional characteristics through packaging, such as Yunnan flower cakes and Xinjiang dried fruits.

七、行业趋势

7、 Industry Trends

环保化

Environmental Protection

可降解材料（如甘蔗渣纸浆）、无油墨印刷、减少塑料使用。

Degradable materials (such as sugarcane bagasse pulp), ink free printing, and reduced plastic usage.

智能化

Intelligentization

QR码溯源、AR互动（扫描包装看品牌故事）。

QR code traceability and AR interaction (scanning packaging to read brand stories).

个性化定制

Personalized customization

小批量柔性生产，支持消费者DIY图案或文字。

Small batch flexible production, supporting consumers to DIY patterns or text.

极简风与国潮风并行

Extremely simple wind and China-Chic wind are parallel

简约设计迎合年轻群体，国潮元素吸引传统文化爱好者。

Simple design caters to young groups, and China-Chic elements attract traditional culture lovers.

跨界联名

Cross border collaboration

食品品牌与艺术家、IP合作，打造限量款礼盒。

Food brands collaborate with artists and IPs to create limited edition gift boxes.

八、选择建议

8、 Choose Suggestions

成本控制：大批量选择胶印，小批量选数码印刷。

Cost control: Choose offset printing for large quantities and digital printing for small quantities.

目标人群：年轻人偏爱创意设计，中老年注重实用与质感。

Target audience: Young people prefer creative design, while middle-aged and elderly people focus on practicality and texture.

运输考量：易碎食品需加强内衬，远程运输避免过重材质。

Transportation considerations: Fragile food needs to be reinforced with inner lining, and long-distance transportation should avoid heavy materials.

通过合理设计食品包装礼盒，品牌不仅能提升产品附加值，还能在市场竞争中脱颖而出，同时传递环保与社会责任理念。

By designing food packaging gift boxes reasonably, brands can not only enhance product added value, but also stand out in market competition, while conveying the concepts of environmental protection and social responsibility.

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